Top hindi movies on netflix movie#

вЂњThe typical strategy of foreign OTT platforms has been to collaborate with upmarket, high-profile and seasoned names in India like they have done in mature markets like the US.

Top hindi movies on netflix movie#

The question is: Will they be able to create a robust content portfolio that could challenge the global giants as well as the traditional movie industry players? Other niche streaming sites such as aha Video (Telugu), OHO Gujarati and Planet Marathi also offer content in one language. Neestream is just one of the several upstarts. We are interested in the subject and the way it is made,' he added. вЂњWe do not necessarily look at the star value. вЂњThere is a lot of regional language content that has great artistic value but has failed to gain recognition from (the) major platforms,' Charles George, head of Malayalam-focused Neestream, told Mint. While the tiff between the first two gets much attention, the third axis could play an important role in determining the kind of movies that Indians get to watch in the months ahead.

The emerging terrain of creative competition has three axes-traditional theatres, global OTT giants, and regional language streaming services. While Netflix, Amazon Prime Video and Disney+ Hotstar are all pivoting towards acquiring more films and shows beyond the B-town, a slate of language-specific, smaller OTT players are steadily nipping at their heels.

Thus, despite the pandemic-induced boost to web streaming, the ride is far from smooth for IndiaвЂ™s OTT heavyweights.

Meanwhile, the high rates that Amazon Prime had paid to acquire several movie titles such as Coolie No.1 and Gulabo Sitabo for direct-to-digital release during the pandemic have not resulted in any substantial increase in subscribers. NetflixвЂ™s content deal with Karan JoharвЂ™s Dharmatic Entertainment has been called off after the weak showing of originals such as Guilty, Searching for Sheela and Ajeeb Daastaans. But very few of these bets have succeeded.